Key takeaways
  • Keep it to one page, written for one specific role or programme.
  • Open with why this company or programme, not with your life story.
  • Prove your fit with 2 or 3 concrete results that match the ad.
  • Never send the same letter twice.

In Germany, "Anschreiben" for jobs and "Motivationsschreiben" for universities are read carefully, especially by smaller companies and admission committees. A strong letter can get you shortlisted when your CV looks like everyone else's.

The structure that works

  1. Opening. Why this company or programme, in two or three sentences. Mention something specific.
  2. Your fit. Two or three results from your experience or studies that match the requirements in the ad.
  3. What you will bring. How you will contribute in the first months, or how the programme fits your career plan.
  4. Practical details. Your availability, location, visa situation if relevant, and German level.
  5. Close. A short, confident close and a clear signature.

Jobs vs universities

Job applicationUniversity application
FocusValue for the employerAcademic fit and career goals
EvidenceResults, tools, projectsCourses, projects, thesis, motivation
LengthOne pageUsually one to two pages, check the rules

Mistakes I see every week

  • Starting with "I am writing to apply for..." and repeating the CV.
  • Generic praise of the company with no specifics.
  • The wrong company name, copied from another letter.
  • Long paragraphs about your childhood or family.

For job letters in detail, read my cover letter guide for Germany.

Common questions

How long should a motivation letter be in Germany?

One page for jobs. For universities, follow the programme's rules; often one to two pages.

Should I write it in German?

If the ad is in German, yes, if your German is good enough. Otherwise English is fine for English speaking roles.

Do German companies still read cover letters?

Many do, especially smaller companies and public employers.

Free PDF: Cover letter template for GermanyDownload it free in under a minute, or send COVER to @swapnil_in_germany on Instagram.
Written by Swapnil (Samadhan Mule)

I moved to Germany for my master's, collected more than 1,000 rejections, and then got multiple job offers within six months. I work in digital marketing in Germany and help international professionals get hired in Europe. Read my story.